In the final week of October, 2010, Google overhauled the way that they “organize the world’s organization,” giving place a new centrality as a factor determining how their search engine ranks websites and presents Search Results for consumers. Having merged place results with organic search results, red ‘place balloons’ started appearing below listings, rather than [...]
In the topsy-turvy world of trying to keep up with Google’s algorithmic changes, it can be hard to know exactly what will help your website gain traction in the SERPs. When you throw the other major search engines into the mix, things only get murkier. True, the secondary search engines generally follow Google’s lead, but [...]
Like the mind, a brand is a terrible thing to waste. That’s because a well-developed brand can leave an indelible mark on the brain, influencing reactions and emotions without the consumer ever realizing it. While we necessarily fully understand all the physiological reasons that a brand can have such an impact on our minds and [...]
PayPal has actually been in the news quite a bit over the past few weeks. Here’s a recap: PayPal, which is a subsidiary of eBay, is hoping to avoid a cap on the fees they charge. The Federal Reserve is discussing the option of placing a cap on interchange fees – or the fee for [...]
blekko.com is one of the newest challengers to Google’s crown, and they are going straight for the jugular. Their main avenue of attack? Trying to convince the public that spam has rendered Google obsolete. To this end, they have posted a spam clock which claims to track the number of spam sites created since January [...]
One of the most remarkable parts of the Twitter story is its enormous impact of the applications name. The name has played such a significant role that it’s reasonable to wonder, would Twitter have taken off had it been called something else? Over time a micro-language has sprung up around the program. The most important [...]
As the 2010 holiday season approaches, it is important for entrepreneurs to study product trends and prepare accordingly. Most products experience various sales trends throughout the year. For example, products that are Halloween related generally don’t show very strong sales until early September, then they go through the roof; after October, the sales drop off [...]
The Internet is losing Microsoft millions of dollars. While Microsoft Online Services – which includes Bing.com and the MSN portal – brought in $527 million last quarter, operating those services cost them $560 million. This is obviously bad news for Microsoft. Since Bing launched in June 2009, it has strived to compete with industry-leading Google. [...]
Do you ever worry that you’re going to be blindsided by some idiot on the road who is texting or watching TV on their phone or otherwise not paying attention to their driving because their mind is being occupied by some stupid technology? Well, it’s time to get a lot more scared. OnStar – that [...]
Starting this week, any search results you get on Yahoo! are going to start looking more and more like the search results you get on Bing. Late last month, Yahoo!’s search marketing blog announced the Yahoo! and Microsoft Search Alliance would start to be implemented by August or September. What this means is that the [...]