What’s blekko?

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blekko.com is one of the newest challengers to Google’s crown, and they are going straight for the jugular. Their main avenue of attack? Trying to convince the public that spam has rendered Google obsolete. To this end, they have posted a spam clock which claims to track the number of spam sites created since January 1, 2011. In case you’re wondering, the tally currently stands well over 255 million.

The folks at blekko make an excellent point – spam is a serious problem that is only getting worse. For example, according to Microsoft’s estimates, up to 90% of the emails sent through their service are spam! But is spam really crippling Google’s effectiveness? And can blekko boast better results?

The internet experts at PMI Education have their doubts. blekko’s spam counter has received a lot of press, but it suffers a major problem right out of the gate – there’s no science behind it. When blekko’s CEO proudly announced the counter on his blog, he included the caveat that, “While it is illustrative more than scientifically accurate, it is truly indicative of the soaring spam problem.” There are undoubtedly millions of spam pages being created each month, but to create a pinpoint tally device that is essentially just running on broad estimates is slightly disingenuous.

The bigger question is whether blekko can produce cleaner, more relevant results than Google. That is yet to be seen. But one thing is certain – they have no qualms telling you they can.